What is affiliate scrubbing/shaving?

[sana86]

What is affiliate scrubbing/shaving? Do some one has an idea?

[Estella]

The main reason that this practice exists is so that affiliates who seek the highest bounty can be told a higher than realistic payout. When a legitimate lead is scrubbed or stolen then this can result in multiple lead buyers trying to use the same lead.
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[Mallory]

Scrubbing is a widely used tactic by both networks and advertisers. You might never know that your leads are getting scrubbed until it reaches such a point that your profits are turning in to losses. On the network side, this works by simply scrubbing out some of your leads. You might be pushing through 100 leads a day, but only 95 are showing up in your stats because there’s a 5% scrub going on behind the scenes.

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